Is your website realizing its full potential as your most visible and far-reaching marketing tool? View the results of our Internet Marketing Strategy Assessment to find out.
The assessment was composed of just under 25 questions that can help gauge how effectively you are using the Internet to market your organization. Results were compiled and returned to each participant so you can compare your organization’s practices with a composite of other organizations (of course, all individual results will be kept strictly confidential). By identifying areas in which you can improve your Internet marketing strategy, you can help ensure your organization’s long-term success.
The Internet offers unparalleled opportunities to better differentiate your organization, increase involvement, and operate more efficiently. By leveraging the Internet to market your organization, you have the opportunity to build stronger relationships with your constituent community — including donors, members, volunteers, and employees — to support your mission both today and into the future.
Your Web site should help you:
- Build a sense of community and loyalty among visitors
- Create “stickiness” through fresh and relevant content
- Raise more money and retain more donors
Next Steps for Your Organization
- View the results of our 2010 Internet Marketing Strategy Assessment
- Talk With a Blackbaud Internet Marketing Strategy Expert About Your Results
If you've already taken the assessment and have additional questions about specific areas, be sure to give one of our experts a call. They'll be able to discuss your needs and recommend changes to help your organization plan an internet marketing strategy. Give us a call at 800.443.9441 or email solutions@blackbaud.com.
- Attend an Online Demonstration of Blackbaud NetCommunity™
Blackbaud Internet solutions give you the tools you need to design and manage an interactive website and conduct targeted email marketing campaigns. To learn more about our complete Internet marketing solutions, attend an online demonstration or request more information.
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