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The Blackbaud Index of Online Giving |
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Economic conditions, natural disasters, and market fluctuations have made it extremely difficult for nonprofits to make fundraising decisions informed by the latest donor behavior. That is why we created The Blackbaud Index of Online Giving — to provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.
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The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,765 nonprofit organizations representing $404.8 million in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.
The Blackbaud Index of Online Giving reports that online revenue increased by 11.7 percent for the 3 months ending June 2010 as compared to the same period in 2009.
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Online Giving by Size of Organization
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Small Organizations
Representing 629 organizations and $27.1 million in online revenue, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue of less than $1 million.
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Medium Organizations
Representing 712 organizations and $94.2 million in online revenue, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue between $1 and $10 million.
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Large Organizations
Representing 424 organizations and $283.5 million in online revenue, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue exceeding $10 million.
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