Thanks for coming to NetWits Live!
We hope you enjoyed the event as much as we did! Please check below for links to the session presentations and other resources. If you have any feedback about this NetWits Live event, please let us know at seminars@blackbaud.com. Special thanks to TechSoup Global for partnering with us to bring you the latest tools, trends, and knowledge in online giving and social media.
Track 1 — Email Marketing
| The Right Message, The Right People, The Right Time — Making the Most of Email Marketing |
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Join Blackbaud Interactive Marketing Manager Allison Van Diest to discuss winning strategies and tools for planning, developing, launching, and managing a successful email marketing program, including tips and tricks that you can put to use right away.
Speaker: Allison Van Diest, Blackbaud Internet Solutions Marketing Manager, Blackbaud, Inc.
Download the presentation (PDF) |
| Rapid Donor Cultivation |
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You might not know that your new email opt-ins are in a crucial stage during the first 30 days. How do you engage people when they first join your nonprofit’s email list? In this presentation we will explain how to:
- Ensure a strategic stream of email communications
- Engage new supporters with frequent, targeted, high-quality messages
- Rapidly cultivate new prospects
Speaker: Jeff Patrick, President and Founder, Common Knowledge
Download the presentation (PDF) |
Track 2 — Online Fundraising
| The Changing Nature of Online Fundraising |
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There are three major trends impacting nonprofits today: The channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. We’ll discuss why it's critical to fundraise with integrated and multi-channel campaigns, engage Generation-X and Millennial donors, and move beyond the donation page.
Speaker: Steve MacLaughlin, Director of Internet Solutions
Download the presentation (PDF) |
| Across the Spectrum of Social Media: How Organizations of All Sizes Are Leveraging Web 2.0 |
Chad Norman, social web strategist and self-confessed web-geek, will host a panel discussion featuring industry experts who consult with a wide variety of organizations on social media and Web 2.0. The panel will address the social media tools that organizations can use to engage their audience, raise money, and connect with advocates.
Panelist: Susan Tenby, Senior Manager, Online Community Development, TechSoup
Panelist: Janet Fouts, Senior Partner, Tatu Digital Media
Moderator: Chad Norman, Internet Marketing Manager, Blackbaud, Inc.
Download the presentation (PDF)
Download the resource guide (PDF)
This presentation is also available on SlideShare.net. |
Please email seminars@blackbaud.com if you have any questions about our NetWits Live events.
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