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Kentucky Historical Society Foundation The Kentucky Historical Society Foundation Focuses its Resources with Target Analytics
The Kentucky Historical Society was formed in 1836 by a group of prominent Kentuckians intent on preserving the history of the commonwealth. They maintain over 800,000 artifacts, oral history interviews, rare books, historic photographs, and maps in their collection. The Kentucky Historical Society Foundation supports the Society by raising funds to care for and acquire their collections, conduct programs and fund education programs.
The Challenge:
In July 2005, the Kentucky Historical Society Foundation launched a capital campaign entitled “Campaign for Kentucky: The Thomas D. Clark Education Challenge” with a goal of raising $10 million. As a small shop, they needed to know where to focus their limited resources.
The Solution:
The foundation chose to implement solutions from Blackbaud’s analytics division, Target Analytics™: ProspectPoint™ for prospect research and WealthPoint™ for wealth screening. The foundation had used The Raiser’s Edge and other Blackbaud products for several years, so integration was very important to them.
The Results:
Target Analytics helped them by not only giving them the data, but onsite consultants also showed them how to apply the data to make it useful. As a result, they made great strides in meeting their capital campaign goal, and increased the amount of gifts given to their annual fund by 46.5% from 2007 to 2008.
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