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Washington Hospital Foundation The Washington Hospital Foundation Uses Target Analytics and Blackbaud Solutions To Help Achieve Capital Campaign Goals
Founded in 1996, The Washington Hospital Foundation provides present and future charitable resources for The Washington Hospital so that it can continue to meet its mission of providing high-quality healthcare services to residents of Washington County and the surrounding areas. Programs such as cancer treatment, cardiac care, the Children’s Therapy Center, the Diabetes Education and Management Program, hospice care, Teen Outreach, and Women’s Health Services, among many others, benefit the community through dollars raised by the Foundation. The Hospital is one of the few independent community hospitals left in southwest Pennsylvania, and the Foundation is one of the largest healthcare foundations in its area.
The Challenge:
Facing cutbacks in payments for patient care at the state and federal level and the proliferation of the managed care system, The Washington Hospital relies on community support through the Foundation to provide many of its services and programs. To provide funding for these programs, The Washington Hospital recently embarked on a $64 million expansion and renovation project to meet the rapidly expanding healthcare needs of the community. To support this expansion project, The Washington Hospital Foundation started a $9 million capital campaign. The staff at the Foundation knew they would need to tap into new fundraising sources.
The Solution:
In the past, the Foundation had used a vendor to analyze its database, but the results were derived only by analyzing the age and address for each individual, which didn’t give accurate rankings that produced good results. The staff at the Foundation began looking for a vendor they could partner with to give them the results they were looking for. Because the Foundation had been using The Raiser’s Edge successfully to manage their relationships with supporters, Blackbaud and Target Analytics were considered. The Foundation selected ProspectPoint, WealthPoint, and The Researcher’s Edge from Target Analytics to help them boost their fundraising results. One of the reasons they chose Target Analytics solutions was because they knew they would integrate with The Raiser’s Edge.
The Results:
Using solutions from Target Analytics, the Foundation identified individuals who had the greatest likelihood and ability to give and secured a $1 million and $2 million gift in the beginning of the campaign. The Foundation also assigned ask amounts to many individuals in their database, and 75 percent of the individuals who have given to the campaign gave their highest gift amount. The Foundation has also increased its direct mail gift amounts from an average of $50 to $80. After just over two years, the Foundation reached $8.5 million of its $9 million goal.
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