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Beloit Memorial Hospital Foundation Beloit Memorial Hospital Foundation Uses Blackbaud Analytics™ To Drive Growth in Major Giving
Located in Wisconsin, Beloit Memorial Hospital is a 124-bed community hospital that serves a local population of 200,000 people. Beloit Memorial Hospital Foundation is an independent nonprofit that raises money in support of the hospital. The funds raised by the foundation help to pay for facility renovation and expansion, hospital programs and services, and nursing continuing education.
The Challenge:
After relying on special events and a shrinking pool of local corporate funding for many years, Beloit Memorial Hospital Foundation wanted to develop an integrated fundraising campaign and increase its focus on individual donors.
The Solution:
Beloit Memorial Hospital Foundation chose ProspectPoint™, Blackbaud Analytics’ custom modeling service, to analyze the donors in its database and provide a targeted plan for cultivating support.
The Results:
Blackbaud Analytics used gift and demographic data stored in The Raiser’s Edge® to develop a custom model that would identify those people most likely to support Beloit Memorial Hospital Foundation and increased the quantity of high-quality prospects on the Foundation’s prospect list to five times its original size. By immediately applying the ProspectPoint results, the foundation increased its annual end-of-year campaign by 17 percent.
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