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Midland Care Midland Care Finds Donors across State Lines with the Help of Blackbaud NetCommunity
Midland Care is a nonprofit, community-based organization that provides options to families with challenging healthcare needs. For more than 30 years, it has specialized in end-of-life, palliative, bereavement and frail elder care services. Midland Care serves 20 Northeast Kansas counties.
The Challenge:
- Midland Care was using a third-party vendor for its website management. This made it both cumbersome and time-consuming to make changes or updates.
- With an educational component to its mission, Midland Care needed a system that would enable online registration for seminars and classes.
- They needed the ability to create fundraising pages that would support events and other fundraising efforts.
- Additionally, they wanted to make membership renewal for annual campaigns quick and easy for returning donors.
The Solution:
- Blackbaud NetCommunity’s seamless integration with The Raiser’s Edge provided the organization with an easy way to import data gathered online into its donor management solution.
- The online registration functionality in Blackbaud NetCommunity allows constituents to quickly and easily sign up for educational classes and provides a simple way for medical personnel and the community to view educational opportunities and register accordingly.
- Patients and caregivers can create personal pages on the Blackbaud NetCommunity website where friends and family can leave messages.
The Results:
- Memorial donations on Midland Care’s website increased five percent in 2008 compared to 2007.
- There has been an increase in the number of people going online, even from out of state, to donate and promote memorial pages, which saves staff from manually entering donations.
- Midland Care has also seen a decrease in the number of phone calls received by individuals wanting to donate with a credit card while increasing the number of credit card donations.
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