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SickKids Foundations SickKids Foundation Uses Blackbaud Solutions to Run Largest Hospital Fundraising Campaign in Canada’s History
Established in 1972, The Hospital for Sick Children in Toronto is one of the top four largest children’s hospitals in the world. Over the past 130 years, the Hospital has earned an international reputation for excellence in healthcare, research, and teaching. The Hospital is supported by SickKids Foundation, which holds unrestricted, restricted, and endowed funds in the amount of $467.5 million and is in the midst of a $500 million campaign.
The Challenge:
SickKids Foundation planned to launch the largest fundraising campaign in its history, with a goal of reaching $500 million (CAN) in donations. One of the campaign goals was to increase the number of monthly donors, and the Foundation needed a system that could easily process gifts. The Foundation also needed the ability to quickly provide reports to key stakeholders to measure progress and easily provide donor stewardship throughout the six-year campaign. With a goal of enhancing communications with donors, the Foundation also wanted to launch an online community to support the campaign.
The Solution:
The Foundation implemented Blackbaud’s integrated technology solution, including: The Raiser’s Edge® for fundraising management, The Financial Edge™ for nonprofit financial management, Blackbaud® NetCommunity™ for website management, The Information Edge™ for nonprofit business intelligence, and ProspectPoint™ for donor ranking, in addition to the company’s consulting and data enrichment services.
The Results:
Within the first year of implementing Blackbaud solutions, the Foundation’s revenues increased by 40 percent, topping its first year goal by almost $8 million. When the Foundation went live with The Raiser’s Edge, there were 21,000 monthly donors. Within a year, the number of donors who give on a monthly basis more than doubled to 48,000. The Foundation now has 60,000 monthly donors, accounting for $800,000 in annual donations. Gifts are now processed one day a month.
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