Australian Nonprofits can Kick-Start Online Fundraising
with New “DIY” Website Builder

With BlackbaudNow^™ nonprofits can build a website that accepts

online donations with PayPal in as little as five minutes

SYDNEY, 19 November 2009 – Nonprofit community groups and small charities looking to boost their fundraising efforts can take advantage of BlackbaudNow^™, a new “do-it-yourself” website builder and online fundraising toolkit. The solution enables nonprofit organisations, such as the local cricket club or start-up charity, to build their own websites and start accepting online donations with PayPal in as little as five minutes.

There are approximately 700,000 nonprofit organisations in Australia, many of which have not yet embraced the web for fundraising. According to a report by Connecting Up Australia, only 27 percent of nonprofits sell goods and services online while as little as 22 percent use the Internet for fundraising.

"We’ve developed BlackbaudNow in partnership with PayPal to give small charities and community groups a simple tool to kick-start their online fundraising efforts,” said John O'Donnell, Blackbaud Pacific’s managing director. “Nonprofits can sign up for BlackbaudNow to create a website, accept online donations, track their supporters, and get their message out to supporters – without any upfront financial investment.”

Nonprofits can sign up for BlackbaudNow at www.bbnow.com.au. There is no set-up charge or monthly fees. Instead, nonprofits pay a low fee on a per-transaction basis based on the volume of online donations.

“Whether it’s the local sports club or parenting group, community groups can be up and running with their own website featuring PayPal payment processing in as little as five minutes,” said O’Donnell. “All they need to do is follow a series of simple ‘point-and-click’ steps, and use the provided templates – it’s that easy.”

Nonprofits that sign up for BlackbaudNow will have instant access to:

• WebNow to create online presence and enable online fundraising, with point-and-click site design, and donations securely processed with PayPal  
• DonorNow to track donor giving history and communications
• EmailNow to support email messages, e-newsletters and appeals

More than 100,000 nonprofits around the globe already use PayPal for payment processing, including organisations such as The Smith Family, Movember and Koala Hospital in Australia.

"By partnering with Blackbaud, we can help small nonprofit community groups better achieve their fundraising goals,” said Glenn Lim, general manager of global alliances for PayPal. “Many of our existing nonprofit customers have found that using PayPal increases the size of their average donation and lowers the cost of acquiring new donors.”

To sign up for BlackbaudNow, please visit www.bbnow.com.au. Nonprofits will also have to register for a PayPal Australia account at www.paypal.com.au. 

About Blackbaud

About Blackbaud Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.

About PayPal

The PayPal online payment service is provided to Australian customers by PayPal Australia Pty. Limited ABN 93 111 195 389 ("PayPal") which holds Australian financial services licence number 304962. The PayPal Product Disclosure Statement is available at www.paypal.com.au. This media release is provided for information purposes only and is not intended as financial product advice.

PayPal is the safer, easier way to pay and get paid online.  The service allows anyone to pay without sharing financial information and gives consumers the flexibility to pay in any way they prefer, including through credit cards, bank accounts or account balances. With more than 78 million active accounts (200 million registered) in 190 markets and 24 currencies around the world, PayPal enables global e-commerce.  PayPal is an eBay company.

Blackbaud Media Contact

Kevin Sher

Tel: 02 8986 6007

Email: kevin.sher@blackbaud.com

PayPal Media Contact

Sarah Socarras, De Wintern Group

Tel: 02 9360 2156 

Email: sarah@dewintern.com 

Forward-looking Statements

Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following:  general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.