Session Presentations

We hope you enjoyed the 2009 Conference for Nonprofits. Below you'll find PDF versions of the presentations given at the event. Please email conference@blackbaud.com if you have any questions. See you in 2010!

The Raiser's Edge, Fundraising, & Development

• Advanced Querying in The Raiser’s Edge: Taking It to the Next Level
• Creating Effective Policies and Procedures for The Raiser’s Edge
• All Fundraising Is Still Personal: How Personal Relationships Still Matter in this Age of New Media
• Beyond Band-Aids®: Top 10 Tips for Maintaining a Healthy Database
• Beyond the Basics: Advanced Importing in The Raiser’s Edge
• Facing the Dragon: Understanding and Planning Your Philanthropic Action Plan — Part 1
• Fundraising Effectiveness Programs: The Best Kept Secret in The Raiser’s Edge
• Getting the Institutional-Changing, Mind-Boggling, Fireworks-Causing “Mega-Gift”!
• How to Build a Thriving Auction with Dependable Income, Year after Year
• Implementing a Performance Management Strategy Using Scorecards
• Improving Net Income in Your Direct Response Fundraising Program
• Introduction to Mail Merging
• Is Now the Right Time for a Campaign?
• Major Gift Management Using The Raiser's Edge
• More than Just a Memorial: Tributes and Naming Opportunities Using The Raiser’s Edge
• Organization Relationship Records in The Raiser’s Edge
• Preparing The Raiser’s Edge for the Internet Age
• Reporting Tips and Tricks
• Securing Major Gifts in a Competitive Climate
• Take the "CRY" out of Crystal Reporting!
• Taming the Beast: Developing and Refining Your Philanthropic Action Plan — Part 2
• The Raisers Edge and the Development Cycle — A Practical Guide to Using The Raiser’s Edge for Effective Major Gift Fundraising
• Using Dashboards to Personalize The Raiser’s Edge

Financial Management

• An Introduction to Allocation Management — An Important Tool in the Financial Toolbox
• Communicating Key Indicators Effectively
• Endowment Accounting: There Must Be an Easier Way
• FASB Codification
• Forecasting: Where We Are Today and Our Direction for Tomorrow
• GAAP Made Easy
• Getting the Most out of The Financial Edge
• Making the Most of Blackbaud Products — The Total Solution
• Managing Grant Receivables
• Measuring KPIs in The Financial Edge
• $ave Green by Going Green
• Spreadsheet Automation for The Financial Edge
• Sub-ledger Reconciliation in The Financial Edge
• Take Accounting Processes to the Web with WebPortal for The Financial Edge
• The Fixed Assets Module — from Spreadsheet to The Financial Edge
• The Future and Beyond: Blackbaud’s Financial Management Solutions
• The Power of Querying and Exporting in The Financial Edge
• The Redesigned Form 990: Tips, Tricks, and Opportunities

Internet Solutions & Marketing

• 50 Social Media Tactics That Help Nonprofits Meet Their Mission
• Branding Your Nonprofit Online
• Conducting Online Advocacy Campaigns and Building Your Base of Supporters Using Care2
• Donor-Focused Strategic Marketing
• Grow an Amazing Website — An Overview of Blackbaud NetCommunity Grow and Blackbaud Sphere Grow
• Integrating Blackbaud NetCommunity and Blackbaud Direct Marketing
• Live and Interactive: Does Your Website Meet Your Organizational Objectives?
• Making Event Participants More Successful with Social Media Tools
• Moving to Blackbaud NetCommunity: Why Changing Your Internet Platform Doesn't Have to Be Like Remodeling Your Kitchen and Bathroom at the Same Time
• New Frontiers in Marketing and Fundraising
• Obama, Then and Now: Lessons in Using the Internet for Awareness, Advocacy, and Stewardship
• Online Advocacy and Fundraising: Are You Doing Everything You Can?
• Online Metrics Demystified: Understanding Your Hits, Clicks, and Errors
• Raising More Money Online with Independent Fundraising Events
• Spotlight on the Strong Kids Campaign
• The Future of Blackbaud’s Internet Solutions
• The Tough Questions We Aren't Asking Ourselves
• Tools and Techniques to Make Your Web Content More Interactive and Shareable
• What’s Next for Direct Marketing

Prospect Research & Analytics

• Benchmarking Your Annual Fund Performance: How Colleges and Universities Share Results to Achieve Success
• Getting the Most from Analytics Data across Multiple Offices: A Case Study
• Implementing Major & Planned Gifts in a Small Shop — Yes! You Can! | Download session handouts
• Making Data-Driven Decisions in Development
• Optimizing the Implementation of Your Prospect Research
• Prospect Research for the Non-Researcher
• Social Networks and the Changing Face of Fundraising
• The Next Generation in Fundraising Research and Wealth Screening Tools
• Using Wealth and Predictive Modeling in a Combined Approach to Maximize Results

Current Topics & Leadership

• 10 Things You Should Be Doing Today to Secure Your Organization
• Boomers to Echo Boomers: Engaging Major Donors across the Generations
• Cause Alliances Insights, Navigating Today's Economic Challenges
• Cause Marketing/Alliances: Can You Afford Not To?
• DIY (Do It Yourself) : Is Your Fundraising Strategy in Need of Makeover?
• Donor Information: Your Most Valuable Asset
• Fundraising in the New World
• Future-Proof: Making Viable Plans in Uncertain Times
• Innovation for Results: Bright Ideas and Smart Strategies — Part 1
• Innovation for Results: Bright Ideas and Smart Strategies — Part 2
• Managing the Process of Change — A “How-To” on Change Management in a CRM World
• Networking for Higher Education Organizations
• Politics, Social Media Marketing, the Financial Markets, and What They Mean for the Future of Philanthropy
• PCI Compliant? Now What?  
• Social CRM: What it Means to Admissions, Enrollment and Advancement in Higher Education
• Translating National Trends to Your Local Community

Education (K-12 & Small College)

• Building Your Own Online Campus Community with Blackbaud
• Engaging Alumni & Building an Advancement Portal
• Fundraising Effectiveness Programs in The Raiser’s Edge (K-12)
• Integration: The Complete Story from the Back Office to the Web
• Managing the Student Life Cycle at Your Small College to Create Support
• The Student Life Cycle & The Education Edge: A Case Study of Culver Academy
• Tips & Tricks for Student Billing Reconciliation
• Using FAWeb & NetClassroom to Engage Your Students & Parents
• Website Strategy for Schools

Arts & Cultural

• eCommerce and Marketing Strategies for Arts and Cultural Organizations
• Effective Pricing and Discounting Strategies for Arts and Cultural Organizations
• Internet Solutions and Best Practices for Arts and Cultural Organizations
• Let's Talk Arts and Cultural! Small Group Breakout
• Loyalty Counts: Assessing, Planning, and Building Repeat Business
• Making the Annual Fund the Ongoing Fund for Arts and Cultural Organizations
• The Patron Edge® & The Patron Edge® Online Tips, Tricks, and Best Practices
• The Value of Sharing Data within Your Arts and Cultural Organization
• Tracking Donors for Your Cultural Organization

Blackbaud Enterprise CRM

• Creating Customizations within Blackbaud Enterprise CRM
• Leveraging Blackbaud Enterprise CRM for Strategic Online Fundraising
• Making the Switch from The Raiser's Edge 7 to Blackbaud Enterprise CRM
• SDK Session #1: Blackbaud Enterprise CRM Customizations
• SDK Session #2: Future Enhancements and Features within the Software Development Kit
• The Challenges and Successes of Managing an Advanced, Integrated Marketing Strategy
• Today and Tomorrow: Blackbaud Direct Marketing Road Map
• Today and Tomorrow: Blackbaud Enterprise CRM Road Map
• To Infinity and Beyond! Emerging Infinity Platform Technology

Skill-Building Workshops

• Email Marketing | session handout
• Ethics Under Fire — Part 1
• Ethics Under Fire — Part 2
• Policies and Procedures for The Raiser’s Edge 
  Download handout 1 | Download handout 2
• Social Media Workshop Part I - 50 Social Media Tactics
• Social Media Workshop Part II

Blackbaud's Internet Afternoon

• Blackbaud NetCommunity Email Tips and Tricks
• Blackbaud Sphere Email Tips and Tricks
• Google Analytics® and Search Engine Optimization: Turning Information into Knowledge
• Keynote Address
• Launching the Space Shuttle: Practical Advice to Ensure a Smooth Public Launch of Your Website
• Top Five Blackbaud NetCommunity Questions…Answered!
• Top Five Blackbaud Sphere Questions…Answered!