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Internet Solutions & Marketing Sessions
| Donor-Focused Strategic Marketing |
Doug Shaw, Chairman and CEO, Douglas Shaw and Associates
Michael Johnson, Senior Vice President and Chief Marketing Officer, Douglas Shaw and Associates
After delivering one of the highest-rated sessions last year, industry veterans Doug Shaw and Michael Johnson will talk about their successful donor-focused strategic marketing philosophy. You will learn proven communication strategies designed to improve your retention rates, average gift, and frequency, and the conversion of newly acquired donors to active donors. This year, Doug and Michael have gathered their top performing fundraising packages and will break them down to show the keys to their success across all channels. At the end of this session, you will have learned valuable principles you can apply to your own program, virtually guaranteed to generate more net income to your bottom line. |
| Raising More Money Online with Independent Fundraising Events |
Meghan Dankovich, Director of Consulting, Event 360
Mark Davis, Director of Technical Solutions, Blackbaud, Inc.
What are the common denominators of a successful programmatic approach to independent fundraising? Through the study of several organizations using the Friends Asking Friends® module to support and manage their third-party fundraisers, Blackbaud and Event 360, Inc. came to understand the return on investment of certain businesses processes, technical infrastructure, and careful relationship management of this revenue segment. |
| Moving to Blackbaud NetCommunity: Why Changing Your Internet Platform Doesn't Have to Be Like Remodeling Your Kitchen and Bathroom at the Same Time |
Kristin Urban, Manager Database Services, Chesapeake Bay Foundation
Donna Wilkins, President, Charity Dynamics
Jessica Hood, Senior Consultant, Charity Dynamics
Chesapeake Bay Foundation increased their fundraising results during a year when they were changing platforms in a challenging economy. Come learn why a Blackbaud NetCommunity migration doesn’t have to interrupt your fundraising and how the improved ease of segmentation and data management supports online fundraising campaigns with strong results. |
| Live and Interactive: Does Your Website Meet Your Organizational Objectives? |
Raheel Gauba, Creative Director for Blackbaud Internet Solutions, Blackbaud, Inc.
Creative Director for Blackbaud Internet Solutions Raheel Gauba will perform a high-level evaluation and provide best practice advice for your website! Participate in a live discussion during a 10-minute brainstorm session per website! If you would like your website reviewed and featured, please register by emailing conference@blackbaud.com. (Up to five websites will be chosen to include in the discussion). |
| Online Advocacy and Fundraising: Are You Doing Everything You Can? |
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Mark Davis, Director of Technical Solutions, Blackbaud, Inc.
Steve Daigneault, Vice President, eCampaigns at M+R Strategic Services
Amnesty International
In today’s technology-driven, “wired” world, advocacy and fundraising efforts are primarily practiced online. But with advancements in technology and tactics, what worked even a year ago may not work today. What are the latest best practices for online advocacy and fundraising? And how can you optimize your advocacy to raise more money during an economic downturn? This session will give specific recommendations to optimize online advocacy for fundraising and will feature real world examples of dos and don’ts. Be prepared to leave with concrete action items that can transform your organization’s online advocacy and fundraising program. |
| Branding Your Nonprofit Online |
Kelley Jarrett, Internet Solutions Manager, Blackbaud, Inc.
Danielle Brigida, National Wildlife Foundation
Your brand is not simply a logo — it’s much more than that. In fact, the perception of your brand does more to spread your message (or harm it) than any other communication medium. Learn more about the impact of branding on your organization, and how the unpredictable world of social networking can be embraced and incorporated into your strategy. This presentation will reveal case studies of real customer branding issues we all can learn from, as well as helpful tools to make your brand work in your favor…not against it. |
| Integrating Blackbaud NetCommunity and Blackbaud Direct Marketing |
Barbara J. Camick, Business Solutions Partner, Blackbaud, Inc.
Jim Ballou, Senior Solutions Engineer, Blackbaud, Inc.
An integrated CRM system is the best way to truly support, capture, and learn from successful multi-channel marketing efforts. See how to integrate Blackbaud NetCommunity and Blackbaud Direct Marketing in this session for advanced users or those considering adding the world's best nonprofit marketing tools to their Blackbaud CRM platform. |
| New Frontiers in Marketing and Fundraising |
Dominic Taverniti, Internet Solutions Manager, Blackbaud, Inc.
Morgan Schneeberger, Internet Solutions Manager, Blackbaud, Inc.
Chad Norman, Internet Marketing Manager, Blackbaud, Inc.
Learn about the future of marketing for your nonprofit. This session will discuss how you can leverage the new marketing frontiers of mobile devices, online video, and radio while staying true to your story and your audience. |
| Obama, Then and Now: Lessons in Using the Internet for Awareness, Advocacy, and Stewardship |
Morgan Schneeberger, Internet Solutions Manager, Blackbaud, Inc.
Christine Woods, Internet Solutions Manager, Blackbaud, Inc.
Learn what strategies made the Obama campaign so successful and how nonprofits can apply these strategies to their marketing campaigns. We'll also discuss the importance of ongoing stewardship and discuss how the Obama camp might learn from you when you employ the session’s examples of stewardship and accountability happening online in action! |
| Making Event Participants More Successful with Social Media Tools |
Mark Davis, Director of Technical Solutions, Blackbaud, Inc.
Donna Wilkins, President, Charity Dynamics
Jodie Kolkowski, National Consultant - Center for Excellence, American Heart Association National Center
It’s common knowledge that nobody is raising money through Twitter® or Facebook®, right? Wrong. Several organizations have successfully increased their event revenues by giving tools to their participants to reach out to donors via social media. This session will review statistics and summary recommendations from a research project jointly developed by Blackbaud and Charity Dynamics to understand how social networking tools from Facebook®, Twitter®, and YouTube® can extend Friends Asking Friends® and raise more money for your fundraising events. |
| Online Metrics Demystified: Understanding Your Hits, Clicks, and Errors |
Steve MacLaughlin, Internet Solutions, Blackbaud
The combined use of a website, email, online fundraising, and social media brings with it a lot of powerful metrics to measure your results. This session will cover what are the key online metrics to measure, what they mean, and how to manage them on an ongoing basis. Topics to be covered include metrics for the web, email, online fundraising, and social media, industry benchmarks and trends in online metrics, and how to pull them all together to measure your online success. |
| Tools and Techniques to Make Your Web Content More Interactive and Shareable |
Frank Barry, Manager, Professional Services, Blackbaud, Inc.
It takes a lot of hard work and effort to keep a website rich with fresh and relevant content. If all of the hard work is already done, and your organization’s supporters love your site, why not give them a way to interact online and share content with their own networks? This session will explore free third-party tools that you can easily incorporate into your website that will help engage website visitors, empower them to share content through social media sites, and drive more traffic to your site. |
| The Tough Questions We Aren't Asking Ourselves |
Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network
You know what's easy? Saving money is easy. Saving time is easy. As leaders in our nonprofits, we turn to technology to save money and time every day. But your mission isn't about saving time or money. What you really need to be asking yourself is how you're using technology to change the world. In this session, we'll take a look at how the technology function is typically filled in an organization and explore how and why we should be challenging ourselves to do more, do things differently, and make more change. Come prepared to share and talk! |
| Conducting Online Advocacy Campaigns and Building Your Base of Supporters Using Care2 |
Clinton O'Brien, Vice President of Nonprofit Services , Care2 (www.care2.com)
Session description coming soon. |
| What’s Next for Direct Marketing |
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Richard Geiger, Director, Account Services, Blackbaud, Inc.
This session will discuss the future of direct marketing and fundraising, review current and future tools, and analyze their potential use in future fundraising efforts. |
| The Future of Blackbaud’s Internet Solutions |
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Steve MacLaughlin, Internet Solutions, Blackbaud
Join us to learn about Blackbaud’s next generation Internet solution — the most powerful, flexible, and extensible Internet marketing platform ever. |
| Grow an Amazing Website — An Overview of Blackbaud NetCommunity Grow and Blackbaud Sphere Grow |
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Blackbaud’s “Grow” solutions were designed to help you quickly master the five staples of effective website marketing. Come learn what they are and how organizations are already having success with these rich prescriptive solutions!
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| Spotlight on the Strong Kids Campaign |
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Ann Edmonds, Vice President, YMCA of Toronto
Learn how more than 50 YMCAs in Canada are using Blackbaud NetCommunity for viral fundraising and storytelling. |
More sessions coming soon! |
