After you start an appeal mailing, the Response information tab appears on the mailing record. Under Response information, you can view information about the responses received from the mailing, including the number of responders, the total and average gift amounts, the response rate, and the return on investment (ROI) amounts and percentages.
Under Response information, you can view information about the direct, indirect, and unresolved responses associated with the mailing.
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Response type |
Description |
|
Direct |
Responses from constituents who were included in the mailing and gave a donation associated with the appeal and mailing ID as a response. |
|
Indirect |
Responses from constituents who were not included in the mailing but gave a donation associated with the appeal and mailing ID regardless. Essentially, the donation has both the appeal and mailing ID, though the donor was not directly contacted through the mailing. |
|
Unresolved |
Responses from constituents who were not part of the mailing and gave a donation toward the appeal, but the donation cannot be associated with a specific mailing. The donors were not included in the mailing, but gave a donation toward the appeal regardless. |
To update the response information, you can refresh the mailing. For information about how to refresh a mailing, see Refresh an Activated Appeal Mailing.