When you create an ask ladder, you define the calculations for ask amounts based on an “entry amount” value from the constituent’s giving history, such as the most recent or largest gift amount. The parameters you define for an ask ladder determine the lower and upper limits of an entry amount range and the ask amount calculations that apply to constituents who fall within that range. To calculate ask amounts, the program adds a specified amount to the entry amount, or multiplies the entry amount by a specified value. For fixed ask ladders, you define the ask amounts used for all constituents. This table demonstrates each type of ask ladder (Add, Multiply, and Fixed) and how ask amounts are calculated for each type.
|
Amounts at or above |
Type |
Ask 1 |
Ask 2 |
Ask 3 |
Round up to |
Ask Ladder |
|
0 (Entry amount range = $0 - 24.99) |
Fixed |
25 |
50 |
75 |
1 |
$25, $50, $75 Applies to all entry amounts less than $25 |
|
25 (Entry amount range = $25 - 49.99) |
Add |
25 |
35 |
45 |
5 |
$25 (+25, +35, +45) = $50, $60, $70 $30 (+25, +35, +45) = $55, $65, $75 $35 (+25, +35, +45) = $60, $70, $80 $40 (+25, +35, +45) = $65, $75, $85 $45 (+25, +35, +45) = $70, $80, $90 |
|
50 (Entry amount range = $50+) |
Multiply |
1.5 |
2 |
2.5 |
10 |
(50*1.5, 50*2, 50*2.5) = $75, $100, $125 (60*1.5, 60*2, 60*2.5) = $90, $120, $150 (70*1.5, 70*2, 70*2.5) = $105, $140, $175 Etc. |