Target Tags You want to increase your efficiency and spend less to raise more. You can’t afford to send out a huge mailing without knowing that you’ve targeted the prospects who are most likely to respond. Target Analytics can help you with the data, expertise, and system resources to pinpoint the best prospects.
Target Tags and Target TagsPlus Predictive Response Models help you increase response rates and net revenue by identifying the best prospects for direct mail and telemarketing campaigns. Using the predictive power generated by our unique Nonprofit Cooperative Database, demographic data, your donor giving histories, and algorithms proven over hundreds of campaigns, we can reliably rank your donors by their relative predicted responsiveness for more effective fundraising.
Learn more about the solutions available:
Target Tags: Lapsed Donor Recapture
Get back those donors that haven’t given in a while in an economically-friendly way. We rank your lapsed donors according to how likely they are to give again. You can then increase the number of appeals to the high probability responders, reduce the number of appeals to the low probability responders, and eliminate appeals to non-responders.
Target Tags: Donor Conversion Models
Don’t you wish you could identify and convert "warm prospects" through your direct mail program? We can help you find event attendees or sponsors, Internet donors, activists, 1-800 call-ins, survey responders, merchandise purchasers, door-to-door donors, and other constituents who are most likely to convert to traditional donors or members.
Target Tags: New Donor Conversion
Everyone hopes that newly acquired direct mail donors will give a second gift. Target Analytics makes it happen with information from the Nonprofit Cooperative Database and other data sources. We rank your newly acquired donors to improve the efficiency of your mail campaigns and turn new donors into donors who give regularly. Target Tags and TagsPlus for Public Broadcasting
Achieve the goal of reducing cost while improving net revenue by identifying and targeting your most likely donors. Predictive response models are available for: - Additional mail
- Lapsed mail
- Additional telemarketing
- Lapsed telemarketing
- Renewal mail
- Renewal telemarketing campaigns
- Long-term value
- Sweepstakes
Deep Lapsed Q-Tags for Public Broadcasting
Just because you haven’t received a gift from a group of donors in a while, doesn’t mean they’ll never give again. We can help you find responsive prospects hiding in the population of donors that lapsed 7 to 15 years ago. Alone or combined with Target TagsPlus for donors lapsed less than 84 months, Q-Tags will help you cost-effectively recover long lost donors. | |
