Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report - Insights from 15.6 million donors and over $1.16 billion dollars in revenue

Five years into the research, it's clear that direct mail giving is still the dominate source of fundraising revenue, but that organizations must find ways to bring internet based fundraising into their overall fundraising strategy.

In this report we'll help you understand the true value of multiple-channel donor and help you determine if donors who give to your nonprofit through more than one source give larger gifts or can be retained at higher rates than those who give through only one source.

Download the complete report to find out more about the key findings ...


Key findings of the 2011 report include:

  • It has become increasingly common for new donors to give their first gift online.
  • Online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors.
  • Every year, large proportions of online-acquired donors switch from online giving to offline sources – primarily to direct mail.
  • Without the ability to become multichannel givers by renewing support via direct mail, online donors would be worth far less.



Download the Complete Report Today!

Get answer to the question, “Are donors who give online
worth more to my organization?

You'll also receive the full recording of our webinar on Multichannel Fundraising: Magic or Myth.

Online Donors worth more than offline donors

Why Online Donors are Worth More than Offline Donors

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