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Acquisition Expands Benchmarking Offerings for More Effective Fundraising and Greater Social Good Outcomes

We are excited to announce today that Reeher, the industry leader in fundraising performance management for higher education, is now a part of Blackbaud. Together, our capabilities will provide a holistic view of fundraiser performance and institution-level benchmarking, driving fundraising impact and effectiveness, so that institutions can secure more funding, more efficiently – ultimately achieving greater outcomes.

What this Means

This acquisition is part of Blackbaud’s commitment to increasing outcomes for the social good community. Just a 1 percent increase in fundraising effectiveness in the nonprofit space makes $2.8 billion more available for frontline services. Helping institutions ensure that their individual fundraisers are as effective as possible can play a key role in driving the increased outcomes that more efficient fundraising will enable.

What This Means For Our Customers

This acquisition extends Blackbaud’s benchmarking capabilities, which is a reflection of Blackbaud’s dedication to innovation and enabling data-driven decision making for our customers.

Blackbaud will continue to offer Reeher in the Higher Education market. Reeher customers will benefit from the innovation and scale offered by Blackbaud’s sector-leading R&D, and Blackbaud customers will benefit from the addition of fundraising performance management capabilities to Blackbaud’s portfolio.

In the future, Blackbaud intends to bring performance management capabilities to its broader customer base.

Blackbaud and Reeher are better together. Adding Reeher’s innovative and differentiated capabilities to Blackbaud’s unmatched fundraising software, data intelligence, services and expertise is a game- changer in driving effectiveness for fundraisers and the broader social good community we support.


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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