The Austin Humane Society had two different systems: one for its email marketing and another for online donations. Individually, each system provided the appropriate functionality; however, the two were not integrated and could not share data. This presented a significant challenge for AHS. Email appeals, which were sent through one system, would push constituents to the online donation page, which was with another vendor. Because of this, AHS could not determine the effectiveness of its marketing communications, nor easily track donor engagement for effective stewardship initiatives.
Additionally, AHS had no control over its online donation page. Any changes that needed to be made had to go through the vendor causing delays and inhibiting the organization from acting quickly, especially when time-sensitive issues such as emergencies, arose.