Admissions, gift shop sales, event registrations, class scheduling, and property rental was being tracked and managed manually or using Excel.
The Bonnet House had been utilizing The Raiser’s Edge for membership and fundraising since 2006. However, its systems for the gift shop sales, admissions, event registration, and The Raiser’s Edge did not integrate with the Museum’s accounting software making visitation, gift shop sales, and marketing reports difficult or lacking.
The Bonnet House selected Altru by Blackbaud to deliver an all-in-one, unified database to track, manage and store membership, fundraising, gift shop sales, registration, scheduling and financial information.
By putting all of their separate systems into one database, the museum will be able get a full 360 degree view of constituent interactions, museum usage, visitation and financial stability.
Membership enhancements available through Altru will allow for easier on-line renewal and class registration to boost earned revenue, according Patrick Shavloske, director of development for the Bonnet House.
The museum’s marketing initiatives will be easier to evaluate and enable better decision making.
In less than two months of going live with ticketing through Altru, the museum has already gained new insight into visitor patterns and discount program effectiveness.