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Buffalo Museum of Science

Buffalo Museum of Science Gains Holistic View with Altru®

The Buffalo Museum of Science is a nonprofit educational institution dedicated to the study and interpretation of the natural and physical sciences. Its extensive collection of more than 700,000 specimens and artifacts represent all facets of the natural world with an emphasis on Western New York as well as man-made objects spanning the globe.

Challenge

Buffalo Museum of Science has big goals this year. Goals that it knew required the assistance of a system that would support it holistically. The Museum needed a system that would centralize everything from online ticketing and email marketing to membership and group sales. After attempting to build its own ticketing system last summer, it realized it was time for a transition.

The search for a new system was expedited when the Museum began planning for “Mummies of the World: The Exhibition.” The Museum needed to sell tickets online, and it was important that it have the capability to sell timed tickets and offer membership discounts.

Solution

Hope Kianka, CFO, led the search for a new ticketing platform and found Altru offered the functionality and support the Museum needed. With this new system, not only could the Museum sell tickets online, it would also gain a holistic view into the behaviors of members and nonmembers.

Having Altru in place has made everything from scanning tickets to changing ticket times much easier for the Museum.

“Altru provided us with a lot of different functionality options to help through the craziness of the exhibit’s first week, but we know we’re only just scratching the surface,” said Amy Biber, the Museum’s marketing and public relations director.

As the Museum heads into its busiest season, it’s grateful for the online capabilities provided by Altru. If a guest wants to register their child for a discovery camp, they’re able to do so online from the comfort of their home.

“They can take their time to register, versus calling or sending in paperwork, and that is something we’ve noticed right away. It has definitely been a better experience for us and our guests,” said Kianka.

 

Results

Over the past four years, the Museum has undergone an extensive transformation in order to re-engage the community and incent participation. Since 2012, the Museum has installed five of eight new interactive science studios. The Museum is eager to receive visitor feedback about the changes, which Altru can provide in real time.

As the Museum looks ahead, Biber and Kianka feel confident that Altru is going to be invaluable to the Museum’s success. With a comprehensive view of visitor and member behavior, it will be equipped to create targeted communications based specifically on each individual and make more strategic decisions moving forward.

 

 
 

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