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Marie Selby Botanical Gardens

Altru Brings Greater Efficiency, Holistic View, and a Better Member Experience to Marie Selby Botanical Gardens

Marie Selby Botanical Gardens’ mission is to further the understanding and appreciation of plant life, with an emphasis on epiphytes, and to provide enjoyment for all who visit the Gardens. The Gardens places strong emphasis on scientific research, education, horticultural display, and conservation. Since the Garden opened on July 7, 1975, the property has expanded to nearly 14 acres. Selby Gardens delights more than 130,000 visitors each year and is the leader in the study, conservation, and display of epiphytes and their canopy habitats.

Challenge

Marie Selby Botanical Gardens struggled with data purity issues caused by staff changes, the lack of clear data entry and collection processes, and feedback loops.

Its back office processes were time- consuming and did not provide a well- rounded view of constituents.

Web transactions were not in real-time and led the Gardens to often close registration 24 hours prior to an event in order to give staff time to process the list, download data, and then import the list into some- thing manageable for admissions staff.

Solution

After a thorough review of several systems, Marie Selby Botanical Gardens selected AltruTM by Blackbaud to meet its varying needs including database and develop- ment, events management, ticketing, membership and volunteer management.

The real-time processing of online trans- actions with the actual customer record eliminates the need for manual or scheduled synchronization. This powerful and unique- to-the-market feature demonstrates the power of Altru’s 360 degree view.

Altru gives ticketing and fundraising professionals the tools they need to manage daily operations — from selling tickets and receiving donations to tracking and reporting on those transactions.

Additionally, with Altru, Selby Gardens can provide event registration up to the time of the event creating a better overall customer experience.

Results

With Altru, Marie Selby Botanical Gardens is able to collect data that provides a more holistic constituent record.

The Gardens is now able to provide better customer service demonstrating to its constituents the Gardens’ commitment to an efficient and positive experience, which is essential to membership renewal, attendance, and ultimately, revenue.

Because Altru is an integrated, connected system that is revenue-aware, the Gardens is able to gather better and more useable data. This ability has led the organization to establish a strategy to increase member- ship renewal for first time members, while providing the finance department accurate and timely reporting.

Finally, the organization has been able to save time by increasing process efficiency across departments. With the aid of Altru, Selby Gardens has eliminated key gaps in service that emerged from a series of disparate processes that required synchronization.

 
 

Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

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