Besio has been able to share data with the tourist development council to demonstrate the museum’s impact on tourism and the community.
Staff can now understand visitors and donors better. They can see when a donor first gave, why he/she visited the museum, what programs they participate in and then tailor communications and invites according to constituent interest. This helps build member satisfaction and create a deeper relationship with donors.
As the museum builds its wealth of data, it will be able to compare the success of various events, programs and campaigns year-over-year.