Welcome to Events Boot Camp!

Are you ready to kick your fundraising events into high gear? Your friendly Drill Sergeant Amy Braiterman will help you get your events in shape so they’ll be more successful than ever.

This free, five-day event fundraising web seminar series will divulge all of the tips and tricks nonprofit professionals need for event fundraising success. Topics include: event planning, eMarketing, analyzing event data, using social media, mobile platforms, understanding web traffic, and integration between event sites and Google Analytics.

You can register for the entire series, or you can register for just a few. After each seminar is over, we’ll post recordings here so you can come back to see what you missed or get a refresher.

Learn more about each session and register today

Events Boot Camp, Part 1: How Can I Make Next Year’s Event More Successful?      

Join us as we cover important steps for event success. If you’re planning your first event or looking to make your next event the best ever, sign up for this can’t-miss session on planning your next event. We’ll discuss event communication and marketing plans, event sponsorship and committees, site design, tools to drive revenue and awareness, and more.
Download recording | Download session slides

Events Boot Camp, Part 2: How Can I Develop a Successful eMarketing Strategy?      
co-hosted by Zuri Group

Got eMail marketing questions? Amy has recruited Pamela Synder, Zuri Group strategy guru, to share her email marketing steps to success. Join us as we talk about designing an event eMarketing strategy and maximizing its impact. We will cover topics like email timing, frequency, and design. 
Download recording | Download session slides

Events Boot Camp, Part 3: What Can I Learn from Last Year’s Numbers?      
co-hosted by Event 360

If you’re wondering what you can learn from your numbers, we’ll explain that the quick answer is: lots. Jeff Shuck, president of Event 360, and Amy will help you uncover the wealth of information in your event numbers. We’ll share how you can impact your event and participant behavior by analyzing mid-season metrics and discuss how the event data from this year's achievements can lead to next year's successes. Register today to learn best practices for performing detailed analyses of event data to discover hidden gems within your event.
Download session slides

Events Boot Camp, Part 4: How Can My Events Raise More and Utilize New Strategies?      

Join us as we answer the most frequently asked online fundraising questions. In this session, we’ll share best practices for using Blackbaud Friends Asking Friends, including how to create an effective event site, how to raise more funds online, and how to integrate online and offline efforts. Plus, learn more about what’s new with Blackbaud Friends Asking Friends. We’ll show you how you can get insights on your web traffic and strengthen your marketing efforts with integration between Google Analytics and your event sites. Plus, we’re going mobile! Fundraising is no longer confined to desktops and business hours. Get best practices for taking your events on the road with mobile-ready event and individual donation pages. Download recording | Download session slides

Events Boot Camp, Part 5: We Have a Facebook Page and My Participants are Tweeting…Now What?      

co-hosted by Charity Dynamics

These days, it’s probably easier to figure out who isn’t using social media than who is. But, having an account is not enough; you need a plan. For our final session, Amy has recruited Donna Wilkins, president of Charity Dynamics, to discuss how your organization can use social media to extend your reach, increase events online presences, and raise more funds. This dynamic duo will also discuss how social media works with online and offline tactics to create integrated marketing and cultivation plans for your event. Plus, we'll share the latest results from our annual social media research project. 
Download recording | Download session slides

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Friends Asking Amy


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit www.blackbaud.com.

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