|The Raiser's Edge||Friends Asking Friends|
|Luminate Online Marketing||Blackbaud NetCommunity|
|Luminate CRM||The Financial Edge|
A Message from Chuck Longfield, Blackbaud’s Chief Scientist
Economic conditions, natural disasters, and market fluctuations have made it extremely difficult for nonprofits to make fundraising decisions informed by the latest donor behavior. That is why we created The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving — to provide insight into what happened in the prior few weeks and valuable analysis by leaders in the sector into what fundraisers can learn from it.
Each organization is then categorized by one of eight sectors using its National Taxonomy of Exempt Entities — or NTEE code — as reported on its 990 tax return. These sectors are Arts, Culture, and Humanities; Education; Environment and Animals; Healthcare; Human Services; International Affairs; Public and Society Benefit; and Religion. Religious organizations are currently excluded from the Blackbaud Index of Online Giving as we don’t believe the data set we have for this group is representative at this time.
We report the both indices as a three-month moving average of year-over-year percent changes in giving. What exactly does this mean? Each month, we add up all of the giving for the prior three months and compare this total to the same three months one year earlier to calculate the annual percent change. Why do this? Many organizations have big campaigns (events or mailings) that occur at roughly the same time each year. However, if an event was in late April one year but early May the next, the change in monthly giving might be significant while the change in giving over a three month period might actually be the same. An index based on a moving average is less sensitive to these small timing issues and will serve as a more practical decision-making tool. However, one downside to a moving average is that the “smoother” index will dampen large fluctuations caused, for example, by disaster relief giving.
We also adjust the indices to be representative of the nonprofit industry, by size of organization and by industry sector. There are nearly 2 million nonprofits in the country, and we didn’t want the indices to be skewed by organizations or sectors where Blackbaud had greater representation. Using the 990 data, we determined the relative representation of giving by size and sector and adjusted our results accordingly. As such, the resulting indices will be more representative of both specific sectors and the industry as a whole.
I’m sure many of you who share my passion for the nonprofit sector will have great ideas for other directions in which we can take these indices. My team and I look forward to your suggestions and hope you find these initial indices useful.
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Over 27,000 nonprofit organizations, from schools and churches to hospitals and charities, have relied on Blackbaud fundraising ideas, nonprofit fundraising technologies and charity software to raise more funds, better manage constituents, and reach more donors. Blackbaud is the leading provider of nonprofit services and software including fund accounting, online fundraising, prospect research, donor management, nonprofit CRM, charity management, nonprofit CMS, education administration and complete non profit marketing solutions. Our sole focus and expertise is partnering with non profits to provide fundraising tools, fundraising ideas, tips and resources, fundraising expertise and e-marketing services these organizations need to make a difference in their local communities and across the world.
Non Profit Website Design : Successful non profit web design involves more than simple images and words. With millions of web designers in the market, picking a design team exclusively for nonprofits is a substantial task. Blackbaud's team of professional nonprofit web site designers can help you solve that complex problem. Check out our web design portfolio for nonprofits to get a glimpse of our experience and expertise.
Nonprofit eMarketing : Blackbaud offers the most eMarketing solutions for your nonprofit organization. We specialize in online marketing tools to effectively increase online exposure for your organizations. Communicate your mission and engage your supporters with our eMarketing tools including social media marketing for nonprofits, content management solutions and much more.
Online Fundraising : Gain more supporters and raise more money online with Blackbaud's web-based fundraising tools. NetCommunity, our online fundraising software makes accepting online donations a breeze. Nonprofits worldwide are using Blackbaud's fundraising management tools to improve their donor management practice and ability to raise funds.
Non Profit CMS : Blackbaud offers several nonprofit content management systems specifically designed for nonprofits. Whether you're a school or university trying to connect with alumni or a local charity trying to help the homeless in your community, a nonprofit content management system like NetCommunity , Sphere eMarketing or Online Campus Community can help separate you from the rest and grow the impact of your group's activities.
Visit our Guide to Non Profit Marketing Strategy and check out our online resource for nonprofit organizations working with social media, internet marketing, and online fundraising.
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