High Museum of Art
Arts and Cultural Organizations
The High Museum of Art is executing effective new strategies to involve more members in the Museum’s leadership giving Circles and move others already engaged in Circles to higher levels of giving, including the Director’s Circle for premier patrons. Using Blackbaud wealth screenings, predictive affinity ratings, and target gift ranges, they transformed annual membership renewals, boosting related Circles and Director’s Circle giving by 11.73%.
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