No Kid Hungry

Over the past two years, No Kid Hungry has reached over 5,000 new donors
through social influencer activations. As #GivingTuesday 2017 approached, it
saw a major opportunity to increase support and draw attention to its cause
through social influencers.

 

Bringing this strategy to life on #GivingTuesday would require a strong
base of social ambassadors—which Jason Wilson, the director of digital
communications for No Kid Hungry, cultivated strategically with
Blackbaud solutions.

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