Science World

Genius peer-to-peer fundraising campaign resonates across Canada.

scienceworld-interior-thumbFaced with plunging revenue during COVID-19, Science World sought a new peer-to-peer fundraising solution to quickly protect its outreach education programs. The solution helped the nonprofit attraction raise hundreds of thousands of dollars through an undeniably clever Nerd-a-thon while rallying Canadians to remember, at a critical moment, that The World Needs More Nerds.

Genius peer-to-peer fundraising campaign resonates across Canada.

Science World ignites wonder and empowers dreams through science and nature. Perched along False Creek in a sparkling dome built for the Expo 86 World’s Fair, the iconic Vancouver attraction delights over 860,000 visitors annually through hands-on exhibits, while also delivering vital outreach education opportunities across the province of British Columbia to over 145,000 student and teachers.

When COVID-19 caused a sudden revenue drop of 85% and put the charitable organization’s outreach education efforts in jeopardy, Science World responded with a stroke of genius, creating The World Needs More Nerds fundraising campaign with the benefit of Blackbaud Peer-to-Peer FundraisingTM, powered by JustGiving®, which was being introduced to Canadian customers through an early access program.

Science World’s development team asked to join the early access program, because the peer-to-peer fundraising solution “clicked all the boxes” and could facilitate a quick response, according to Nancy Roper, Science World’s vice president of development. “From our point of view, it was efficient, easy, secure, and allowed us to personalize the campaign for what we needed in our brand and our message.”

The team’s successful use of other Blackbaud fundraising solutions through the years—including Blackbaud Raiser’s Edge NXT® and Blackbaud Online ExpressTM—also boosted their confidence going in. “We knew we could trust the platform because of the reputation of Blackbaud.”

Calling All Nerds

Prior to its introduction in Canada, Blackbaud Peer-to-Peer Fundraising had proven successful in other parts of the world. The flexible fundraising solution provides easy crowdfunding and do-it-yourself abilities that turn supporters into advocates who can further engage family, friends, and colleagues with related fundraising pages.

Science World champions STEAM learning: Science, Technology, Engineering, Art and Design, and Math. In a time of world worry, the positive spirit of its Nerd-a-thon campaign resonated, attracting national media coverage the first weekend after its launch in July 2019 and raising more than $150,000 within the first two months.

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