South Shore Health System Foundation

Based in South Weymouth, Massachusetts, the South Shore Health System Foundation generates philanthropic support to advance South Shore Health System’s charitable mission. The Foundation is committed to supporting programs that promote good health within their communities, expanding their care offerings for patients.

Just over two years ago, Ashley Sweeney, manager of foundation information systems, was tasked with increasing the Foundation’s digital fundraising efforts. At the time, the Foundation lacked a significant online presence compared to other departments in the health system. The team was using Blackbaud NetCommunity and had approximately 11,000 emails in its house file, but noticed that this number was decreasing due to a lack of segmentation. The staff members recognized a need to measure communication metrics online and increase their house file through online efforts.

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