Swim Across America

Swim Across America streamlines peer-to-peer fundraising as early adopter of new Facebook-Blackbaud integration.

Swim Across America puts on charity swims—18 and growing—across the United States to support cancer research and clinical trials. An early adopter of Blackbaud’s peer-to-peer fundraising integration with Facebook Fundraisers, Swim Across America made strides in participant satisfaction and engagement, marketing visibility, and bottom-line fundraising numbers.

Swim Across America’s team has significant responsibilities:

Swim Across America’s team has significant responsibilities:

  • Hosting 18 charity swims at locations around the country
  • Selecting promising cancer research projects and clinical trials to receive grant funding raised from those events
  • Maintaining charity compliance in each state
  • And, of course, engaging with thousands of fundraisers and their extended communities to renew their excitement each year

That’s why the determined team of seven people welcomed a chance to drive further impact. As an early adopter of Blackbaud’s peer-to-peer fundraising integration with Facebook Fundraisers, Charlotte-based Swim Across America saw an opportunity to both overcome back-office challenges and keep its wider community better connected.

“We’re sustaining and growing our charity swim program with a lean staff, so we’re looking at how best to optimize the resources that we have,” said Director of Programs Amy Krakauer. “The [Blackbaud] integration with Facebook Fundraisers helped us better engage our participants and tell our story through their influence without over-extending resources.”

The integration allows gifts made through Facebook to process through Blackbaud’s peer-to-peer solution, not only simplifying accounting for Swim Across America but giving participants the reward of watching their fundraising thermometers rise in almost real time through the power of social media. While implementing the integration, Swim Across America also rolled out two new charity swims—and, thanks to those combined successes, experienced double-digit revenue growth for the season.


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