Since implementing Blackbaud NetCommunity, Ms. Dougherty learned the power of personalized emails at a recent gathering. After changing the online registration automated email response so that it contained her personal email signature, attendees began to mention the email to her. By simply adding her name to the end of an auto-generated email, Ms. Dougherty discovered that she helped make alumni feel closer to the University.
In addition to increasing the number of online donations more than 1,000 percent, the Office of Development and Alumni Relations has been able to provide better support to the various campus schools. The Office can not only send out an email to a specific school’s alumni base, but it can provide some marketing guidance based on the reporting available in Blackbaud NetCommunity.
The integration between Blackbaud NetCommunity and The Raiser’s Edge has also been a great help on a case-by-case, individual basis. For example, when staff members in the Office of Development and Alumni Relations need to make phone calls to constituents, they can retrieve a variety of information from the Blackbaud NetCommunity tab in The Raiser’s Edge, helping them determine each constituent’s level of engagement with the University.