Sector Impact

Giving Breakdown

Fundraising Tactics

Donor Characteristics

Platform & Device

Foundations

Numbers at a Glance

1.5%

Percentage increase in overall fundraising during 2018 in the United States[3]

Numbers at a Glance

1.2%

Percentage increase in online fundraising in 2018 in the United States[3]

Numbers at a Glance

8.5%

Percentage of overall fundraising from online giving in 2018 in the United States[3]

Numbers at a Glance

3.7%

Percentage increase in online fundraising during 2018 in the US for medium-sized nonprofits[3]

Numbers at a Glance

2%

Percentage change in online monthly giving revenue in 2017[4]

Numbers at a Glance

$25

Average online monthly gift amount in 2017[4]

Numbers at a Glance

9.7%

Percentage of overall giving that happened in June of 2018[3]

Numbers at a Glance

17.0%

Percentage of overall giving that happened in December of 2018[3]

The Winners of 2018

5.5%

Percentage increase in giving during 2018 in the US for Arts & Culture organizations[3]

The Winners of 2018

5.8%

Percentage increase in online giving during 2018 in the US for Arts & Culture organizations[3]

The Winners of 2018

9.9%

Percentage of overall fundraising from online giving for K-12 Education[3]

Numbers at a Glance

Online giving on #GivingTuesday increased

518%

since 2012[3]

Giving overall was up in 2018 compared to 2017. While the year was a tumultuous one with many large-scale factors affecting philanthropy, 2018 saw a return to double-digit growth rates in online giving for all sizes of organizations.Click here for a full description of the section.