In addition to the web forms you create in Web, the program also creates a page where website users can opt out of email messages from your organization. You can include a link to this page in the email messages you send. The page consists of a page header and a checkbox for users to refuse email. When a website user selects the opt-out checkbox, the program updates the constituent record to select the Do not send email to this address checkbox for the email address.
To edit the email preferences page, go to Web and click Email preferences under Configuration. The Email preferences screen appears. On this screen, you can edit the page title and the label for the opt-out checkbox.