With the Anonymous Newsletter Subscription part, you can offer a newsletter for website users to subscribe to without registering on your website. Because the subscriber does not create a user account, no sign-up transaction or constituent record is created in The Raiser's Edge. Typically, you may want to enable anonymous subscriptions for a particular newsletter, such as an introductory newsletter, that leads subscribers to become more involved with your organization and become active users and constituents.
Tip: To keep information for anonymous newsletter subscribers private, subscriber data is stored in the online database. You cannot view it on the administrative side of the website.
On the web page, the Anonymous Newsletter Subscription part appears as a box where users can enter their names and email addresses and click a button to subscribe.