In URL redirects, you can create 301 redirects to reroute traffic when website users try to access old URLs.
Tip: You add URLs that you want to redirect to your primary site URL in Sites & settings. For example, you can include URLs with typos or an abbreviation for your organization so that users who mistype the primary URL still reach your site. For more information about these URL redirects, see General site settings.
301 redirects are a search engine-friendly way to redirect users without losing search engine rankings for web pages. When website users attempt to access the original URLs, the program reroutes them to the new target URLs that you enter in URL redirects. The new target URLs allow you to preserve page ranks and maintain back links for the original URLs.
If you change URLs as part of a site redesign or other changes on your website, you can use redirects to reroute traffic from old URLs to the new URLs.
Likewise, if you migrate to Blackbaud NetCommunity from an existing website with a domain that you own, you can also create 301 redirects to route traffic from the pages of your old site to the pages of your new Blackbaud NetCommunity website.
Note: To route traffic from your old website, you must point the domain for the old website at Blackbaud NetCommunity. For example, if www.oldsite.org and www.newsite.org are both being run through Blackbaud NetCommunity, then you can set up redirects from www.oldsite.org to www.newsite.org. If www.oldsite.org is hosted somewhere else on a different server and does not run through Blackbaud NetCommunity, you cannot create redirects because incoming requests are not routed through Blackbaud NetCommunity.