Using the Report (Web Traffic) part, you can create reports with statistics about your website’s traffic.
Warning: To create a Web Traffic report, you must run Microsoft SQL Server Agent. If you are unsure whether you run this program, consult your system administrator.
You can add several types of Web Traffic reports:
Site Usage Report — The Site Usage Report displays the total number of hits each page on your website received and the percentage of total hits compared to other pages on your site. Web pages are hyperlinked so you can open them directly from the report.
Page Rank Report — The Page Rank Report is a small bar graph that displays the number of hits a page received and its overall rank compared to other pages on your website. You can place this graph on any page. We recommend you grant view rights to only to those who need to see the statistics.
Page View Summary — The Page View Summary displays the total number of page views, the average number of page views, and the average number of page views per visit for all pages in the website. Website users can filter the report results by date range and group the results displayed in the bar graph by day, week, or month.
Page Overview Report — The Page Overview Report displays the total number of page visits and views for each page viewed. It also includes a bar graph that displays the total number of page visits and views for each page ID. You can filter the report so it includes only pages with the top 10 number of views or visitors, the bottom 10 number of views or visitors, or all pages that had views or visitors. Web pages are hyperlinked so you can open them directly from the report.
Visit Summary — The Visit Summary displays statistics for website visits during the specified period of time. The summary includes the total number of visits and average number of visits per day. It also includes the total length of time visitors spent on the website and the average visit length per visitor. To calculate the average visit length, the program divides the total length of time of all the visits by the total number of sessions (individual visits).
Visitor Summary — The Visitor Summary displays statistics including the total number of website visitors, the number of unique visitors, the number of one-time visitors, the number of repeat visitors, and the average number of visits per visitor. The summary also includes the total number of program visitors and the number of unique program visitors. Website users can filter the report results by date range.
Note: In the Visit Statistics section, Total Visits is the total number of users (everyone who accessed the website, logged-in or not.) In the Blackbaud NetCommunity Users section, Total Visits is the total number of logged-in users that visited the website. For example, here are the Visitor Summary results for a website:
Visit Statistics
- Total Visits: 13,301
- Unique Visitors: 13,265
- Average Visits per Visitor: 1.00
- One Page Visits: 12,941
Blackbaud NetCommunity Users
- Total Visits: 72
- Unique Users: 36
- Average Visits per User: 2.00
What this means — The website was viewed 13,301 times by 13,265 unique visitors. 36 views were from visitors who had previously viewed the website during this period.
Of those 13,265 unique visitors, 36 of them logged into the website a total of 72 times among them.