Design Content Comparison
For information about how to create or edit a part, as well as the tabs on the Edit Part screen, see Create and Edit Parts.
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From the Design tab, browse to the target page for the comparison. To track the click-through rate, the Formatted Text and Images parts in the comparison must include a link to the target page. |
The comparison measures the effectiveness of the Formatted Text and Images parts by the click-through rate. It also measures the conversion rate if the target page includes a donation form, membership form, event registration form, payment part, survey part, or user login. If the target page includes a donation form, the comparison also tracks the amount donated.
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To override the default threshold for the comparison, enter the number of users who must click through to the target page in the Threshold field. The default threshold to achieve statistical significance is based on the number of Formatted Text and Images parts in the comparison. |
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Under Add parts, add parts to the comparison. You can only include up to six different Formatted Text and Images parts. You cannot edit the parts during the comparison. |
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To add an existing part, click Add Part for Comparison. The Select a Part screen appears with all available Formatted Text and Images parts. |
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To create a part, click Create Part for Comparison. The New Part screen appears with “Formatted Text and Images” in the Part Type field. For information about how to create a Formatted Text and Images part, see Formatted Text and Images. |
Note: After you add Formatted Text and Images parts to the comparison, you can edit and delete the parts from the Content Comparison part. After you start the comparison, you can no longer edit or delete the parts. In addition, while a Formatted Text and Images part is placed on the Content Comparison part, you cannot delete it elsewhere in the program.
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To start the comparison, click Enable Comparison. The status appears. The comparison tracks the performance of the Formatted Text and Images parts until it achieves statistical significance. |
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After you enable the comparison, click View Report to view details. |
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Click Save. You return to Parts. |