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Site tracking settings

Google Universal Analytics is a service that generates detailed statistics about a website's traffic and measures conversions. When you sign up for an account with the service, you create a property for the website you want to monitor and receive a script for the service to track the website's performance. In Blackbaud NetCommunity, you enable site tracking and enter the script. The program automatically adds the script you enter to each page of your website.

1. To set up your website for traffic measurement, select Enable site tracking.
2. In the Site tracking script box, enter the script from Google Universal Analytics to track traffic on your website. To provide a more informative URL to capture traffic measurements on web pages, enter the variable BBNCAnalyticsURL in the script.

Note: For procedures and recommendations about how to configure visitor tracking, goals, and E-Commerce for Google Universal Analytics, refer to Configure Blackbaud NetCommunity for Google Universal Analytics .

When you enable site tracking on your website, the program generates URL information that Google Universal Analytics uses to identify your web pages. These URLs are associated with your web page URLs and passed through the back end to Google Universal Analytics.

Note: Parts that contain multiple steps generate additional URL information so you can track website users as they navigate through the steps. For information about these URLs, see Site Tracking URL Information for Google Universal Analytics Goals.

3. To save the settings, click Save.

Configure Blackbaud NetCommunity for Google Universal Analytics