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Add a Google AdWords conversion tracking code snippet to a Web site

Use this procedure to add a Google AdWords conversion tracking code snippet to a Web site so that you can measure the effectiveness of Google keyword searches to the site, and the number of advertisements visitors click on the site.

Prerequisites

To add a Google AdWords conversion tracking code snippet to a Web site

Starting point:

You are logged into the account or Virtual Account as administrator.

One of the following pages is displayed:

The Thon page is displayed, if not select Communities > Special Events > Friends Asking Friends > Kintera Thon.

The Single Step or Multi-Step Donation page is displayed. If not, select Communities > Forms > Single Step (or Multi-Step) Donation.

The Registration or Multiple Registration page is displayed. If not, select Communities > Forms > Registration (or Multiple Registration).

The Content Management System page is displayed, if not select Content > Content Management System.

The Ecommerce page is displayed. If not, select Commerce > Ecommerce.

For Thon forms:

  1. Highlight the event’s name and select Website Info to open the Webinfo Checklist page.

  2. Under Add Ons, click Customize Forms to open the Customize Forms page.

  3. Under Website Forms, click Select for the donation, registration, or eCommerce form to which you want to add the Google AdWords conversion tracking code snippet.

  4. In the resulting page, click the Google Conversion Tracking link.

  5. Paste the code snippet in the text box.

  6. Click Save & Done or Save & Preview.

    If you preview the form, you will see a small conversion tracking image. Site visitors will see this image when they complete the form.

For Ecommerce or standalone donation and registration forms:

  1. Highlight the form’s name and select Website Info to open the Webinfo Checklist page.

  2. Click Form Customization.

  3. Under Website Forms, click Select for the form to which you want to add the Google AdWords conversion tracking code snippet.

  4. In the resulting page, click the Google Conversion Tracking link.

  5. Paste the code snippet in the Google AdWords Conversion Tracking text box.

  6. Click Save & Done or Save & Preview.

    If you preview the form, you will see a small conversion tracking image. Site visitors will see this image when they complete the form.

For CMS forms:

Note: When you add a link to a Web site form in CMS, you are pointing to an existing form. You do not create the form in CMS. To add a Google AdWords conversion tracking code snippet to a form that you will use in a CMS Web site, you must add the code snippet to the form outside of CMS. See the steps above for for details.

  1. Highlight the event’s name and select Manage Website to open the CMS Website page.

  2. Select the Content Management tab.The page refreshes, and the Site Structure tab is in focus. Make sure it is in Website view.

  3. Click New, and then select Forms.

  4. In the New Form pop-up window, select the registration or donation form type and then click Continue.

  5. In the right side of the resulting page, click Select for Link Location.A pop-up window opens, informing you to select where on the CMS Web site page to include the form’s link. Do not click Cancel.

  6. In the left side of the page, expand to where you want to include a link to the form and then in the pop-up menu select where to place it.

  7. In the right side of the page, click Create.

  8. In the left side of the page, verify that the form link is added where you indicated.

  9. Click the Website link for View to preview the site in Sphere.

  10. Click the form’s link to make sure you can preview it.

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