Appeal Mailing Key Performance Indicators

When you calculate revenue for an appeal mailing, the program automatically generates key performance indicators (KPIs) so you can track the effectiveness of the mailing. On the record of an activated mailing, the KPIs tab appears so you can add and manage the KPIs as necessary.

Tip: To add or edit KPIs associated with the mailing, you can also click Manage KPIs under More information.

After you activate a mailing, you can view the KPIs generated for the mailing from the KPI dashboard. To access the dashboard from the mailing record, click KPI dashboard under More information.