Ask Ladders

Ask ladders (also known as ask amounts or ask strings) are sets of fixed or calculated ask amounts based on a constituent’s giving history. You assign ask ladders to segments in a marketing effort to ensure each recipient receives the appropriate ask amount on their marketing effort. For example, if a donor’s last gift was $50, on the appeal mailing, you can suggest they give $75, $100, or $125. If another donor’s last gift was $150, the same ask ladder would suggest they give $225, $300, or $375.

On the Ask Ladders page, you can manage the ask ladders your organization uses. To access this page from Marketing and Communications, click Ask ladders under Configuration.

Under Ask Ladders, you can view the name, entry amount, and record source of each ask ladder. You can also view whether an ask ladder is active or in use. To include only ask ladders with a specific status in the grid, click Filter, select whether to view inactive or active ask ladders, and click Apply. To update the information in the grid, click Refresh List.

Note: From a marketing effort, you can create ask ladder overrides to apply different ask ladders to selections than the one specified for their segment.