Manage Segment Selections

The Selections page provides a central location to manage any selections used in your segments. Selections are sets of records that form building blocks for your segments. Selections can be based on ad-hoc or smart queries, and they enable you to select and name a given set of records that can then be used or combined in segments.

You can view all available selections, or view only those used in specific marketing efforts. You can also add queries and selections based on those queries. Additionally, when you can edit the query for a selection.

You can also delete selections from this page, but only those selections that are not in use. You cannot delete selections that are used by segments or in other areas of the program.

All selections used in activated marketing efforts are automatically “static.” A static selection is like a snapshot of your database. Only the records included when the selection is first run are included whenever the selection is used again. The same records are included in the selection until it is refreshed manually or as part of an automated process. Using static selections in activated efforts enhances processing speed and enables them to open faster.