Advanced Donor Lifecycle Analytics

Blackbaud’s Advanced Donor Lifecycle Analytics, powered by donorCentrics, helps you understand and benchmark drivers affecting your fundraising performance. The donorCentrics solutions and services:

  • Evaluate a donor’s current giving behavior in relation to their past contributions

  • Benchmark your progress in comparison with peer organizations and collaborate with them to improve performance

  • Identify opportunities, find underperforming donor segments, develop new strategies, and plan a path to success

donorCentrics studies giving behavior at every stage of a donor’s lifecycle. They provide analytics and assessments of key aspects of fundraising programs from new donor acquisition, first and multi-year donor retention and upgrading, lapsed donor reactivation, and donor long-term value.

Advanced Donor Lifecycle Analytics includes the following:

  • Donor Lifecycle Performance Dashboard: You can easily observe trends in your fundraising program at key points throughout the fiscal year.

  • Donor Lifecycle Benchmarking Dashboard: Compares critical performance metrics with peer organizations.

  • Donor Lifecycle Forecaster: Using key donor lifecycle metrics and segmentations from the dashboard, it construct reliable five-year forecasts based on a combination of actual past performance data and user-informed variables. Projected performance is calculated through a web-based, interactive tool and allows users to plug in projected changes to key metrics to identify multi-year outcomes.

Note: RENXT clients, if your conversion is complete, you will not be required to pull or submit a data file; if your conversion is not complete, you will need pull and submit a data file. For more information, see Data and File specifications for guidelines on how to pull data. For FTP credentials, email AnalyticsServices@blackbaud.com. For instructions on how to submit your file to the FTP side, see How to Connect to the Target Analytics FTP Site Using FileZilla.