Advanced Peer-to-Peer Insights

This solution accommodates organization-driven events, as well as a mixture of individual crowd-fundraising and organization-driven events. Paired with Blackbaud's Just Giving solution, it provides a wide spectrum of Peer-to-Peer fundraising scores, such as Likelihood to Participate in an Event, Likelihood to Participate in a DIY Campaign, and Peer-to-Peer Cluster Segmentation. When you run the data import, these scores are appended to constituent records in your database of record, for example RENXT, allowing fundraisers to uncover key constituents to message.

This helps target the right donors by gaining an understanding of motivations, demographics, life stage and other characteristics, so you can better target the right constituents with the right message.