Your contact list probably includes all sorts of people with all sorts of interests. Trying to engage all these people at once is time consuming and not very effective. Instead, you can filter through your contacts based on their interests, influence in social media, and demographics to create manageable segments for your engagement efforts.
Once you segment your contacts, you can save the list as a Group to target with Twitter or email campaigns.
To Filter Contacts:
Go to the Contacts tab > Contacts.
Under the Filters column, select a Saved Filter if you already have one you'd like to use.
Select Filter options, and click Apply Filter.
InfluencersSomeone well-followed, with a moderate to high Klout score. are your most influential contacts on social media. Ideally you want these contacts to be ambassadors of your mission. Filtering by these contacts and reaching out to them ensures that even more people will hear about and get to know your cause.
The three Influencer types include:
VIP - Contacts with a Klout score of 70 and above, or at least 5,000 followers
Everyday -Contacts with a Klout score between 40 and 69, or at least 500 followers
Tip: Focus on everyday influencers because they are the more likely to post on your behalf while still reaching a wide audience.
Media- Contact with one of the following in their bio: blog, blogging, blogger, author, journalist, writer, write, media, news, reporter, columnist, biographer, essayist, ghostwriter, editor, correspondent, freelancer, documentarian OR Klout Topic: Journalism.
For each Influencer type, you can:
Include - show Contacts with this influencer attribute
Exclude - do not include any Contacts with this influencer attribute
Ignore - the Contact's influencer group is not taken into account
Filter by Klout scoreKlout Score is a rating on social media. It includes reach, amplification, and network impact. Everyone who interacts on social media has a Klout score. 1 is the lowest and 100 is the most. to find contacts who have a large reach on social media. You can select a minimum of 0 and a maximum of 100 to filter by.
Filter by popular subjects that have a lot of klout in social media.
Filter by specific terms that the user has added to their public social media profiles. This is useful if you're looking for a group of contacts who identify themselves in a particular way, such as "parent."
Saved Search Usage
Filter by the Contacts who have posted to your saved searches.
Under Contact posted to, select one of your saved searches from the dropdown.
Select a number of how often the contact has posted to the search.
Filter by the network that the contact has a social media presence on.
Filter by contacts who you are following and who are following you on Twitter.
Filter by Contacts who are already in one or more groups you've created. All your existing groups appear in this list.
You can also select not in any group to find contacts who aren't yet in a group.
Filter by the number of social media followers a contact has.
Filter by contacts who live in a specific location. This can include anywhere in the world. If the contact lives in the United States, your filter results will improve if you specify the state.
Filter by an age range or specify that the age is unknown.
Filter by Female, Male, Other, or Unknown. If you don't want to specify a gender, you can keep all gender options selected, and you will receive results of all genders.
If you know a contact's exact email address, include it here to filter your contacts and find them.
Use this filter to find a specific contact using their first name, last name, or both their first and last names. Because this filter does not search for multiple names, this is not the recommended way to search for several names at once.
Filter based on whether the contact was imported using their email address or their Twitter handle.
Engage with your Segmented Contacts
You can engage with your segmented contacts via Twitter or email them.
Click Engage in the right column of your segmented contacts.
Click Send an Email to directly email all your segmented contacts.
Click Review & Respond to reach out to your contacts via twitter.
Download your Segmented Contacts
Download a CSV file of your contact's data to import into Luminate Online.
Click Download in the right column of your segmented contacts.
Review the contact groups and filters that will be in the CSV and click Review.