Utilize Your Searches
Searches are a crucial for learning how your contacts talk about your organization and current trends. Your contacts are likely posting about a lot of interests on social media, but not all of these posts are relevant to your mission. However, you can set up searches in Attentive.ly to capture your contacts' posts based on key terms, and then you will only see the posts that you find relevant.
Before you can see any relevant posts from your contacts, you'll have to first create your searches. It's important to set up your searches as soon as you possible when you want to follow a trend, since historical posts will not be available for any time before your search was created. Once the search is created, you'll begin seeing relevant posts.
Each of your searches contains a dashboard full of information designed to show you how popular the search term is and who's talking about it.
Total Posts - The number of posts your contacts have made to the search since it was created and you started listening.
Contacts Posting - The number of your contacts who have posted to the search since it was created and you started listening.
Tip: Take note of the number of posts to the search compared to the number of contacts who have posted. This is will give you a sense of how broad-based the conversation is.
Average Contact's Reach - The average reach for the contacts who post to this search. Use this number to see how influential the people are who discuss this topic. A larger average reach means the contacts are more influential.
Total Potential Reach - If you are able to engage with every one of your contacts who contributes to this topic, this would be the combined reach. This number gives you a sense of whether or not influencers are participating in the conversation.
Under the VIP Influencers in this Search, you can quickly find your greatest influencers for this topic. These are the people to reach out to first if you're going to begin a campaign or similar fundraising drive using this search.
Under Everyday Influencers in this Search, you can find everyday contacts who are more likely to post about this search topic on your behalf while still reaching a wide audience.
Under Media Influencers in this Search, you can find contacts with a large media presence who are posting in this search topic.
Click an influencer's profile under these sections to access a snapshot of their profile. Click View full profile to see more details and begin engaging with them.
See what terms the search is using to track posts.
In the upper right of the search dashboard, click Settings to see the list of hashtags, names, and abbreviations used by the search. Any posts from your contacts that contain these terms will be tracked and displayed under the Newest Posts section.
To edit the search terms being used, refer to Edit Saved Searches.
Use the Trendline to see when your contacts are talking about your search topic the most. The graph displays how many posts have been posted within the past two weeks, and you can hover over the line to see how many posts were made on a specific day. This will give you a sense of a topic's popularity on social media over time. If you notice a topic gaining in popularity, it would be a good idea to engage with the greatest influencers of this search.
The Trending Hashtags and Trending Terms sections display the most popular current terms that people are using within your search. Click View all hashtags or View all terms to see a more detailed list of the terms being mentioned in posts. You may discover some new hashtags or terms that you want to include in your existing search. Or you may want to create new searches to track only these hashtags and terms for a more narrow and detailed search.
Click a specific hashtag or term to see a list of posts that use the hashtag. This will show you how the hashtag is being used on social media.
You can view posts that are relevant to your search from people who are not in your contact list, by clicking Feeds > Global Posts. Because this includes posts from people you are not connected with yet, you will not see a lot of details about them. However, you can use this as a way to engage with new people by replying to their post, retweeting it, or following them.
You can filter the contacts who have made posts to your search, which you can later segment into groups and engage with for your email campaigns.
On the search dashboard, in the upper right click Feeds > Your Contacts' Posts.
Use the Filters on the left to filter your Contacts who have posted in the search. Refer to Filtering Contacts.