Consent

The General Data Protection Regulation (GDPR) is an EU law that will be enforceable from 25th May 2018, and in the UK will replace the ageing Data Protection Act. It is designed to both strengthen and harmonise data protection across EU member states, and is directly applicable to all organisations ‘established’ in the EU, irrespective of whether the actual data processing takes place in the EU or not.

Note: Even if not established in an EU country, certain organisations with substantial activities in the EU will need to comply with GDPR. Please refer to our infographic Could You Be Subject to GDPR? for further guidance on whether or not GDPR may apply to your organisation.

Such organisations that are subject to GDPR and collect, store or process personal data must comply with GDPR’s Data Protection Principles and other conditions of processing. New obligations on data controllers include expanded data subject rights, mandatory data breach notification, an enhanced focus on accountability and the appointment of Data Protection Officers. Personal data must still be processed fairly and lawfully, justified by one of six legal bases that have remained substantially similar between the Data Protection Act and GDPR, including with the data subject’s consent.

Arguably the most significant change, however, is the requirement that a data subject’s consent to process their data must now be "unambiguous" and given via a "clear, affirmative action". The penalties are also set to change, standing at a maximum of €20,000,000 or 4% of global revenue; whichever is higher.

For a more in depth discussion of GDPR’s operational effects, please read Blackbaud’s datasheet Important Impacts of GDPR. GDPR requires organisations processing personal data to implement significant operational reform. Blackbaud has designed the following solution functionality to assist our customers in achieving this reform.

For more information about GDPR, see Blackbaud GDPR.

In order to capture a constituent’s consent to your organization’s processing activities in eTapestry, we recommend the use of user defined fields to track communication preferences for different channels.

These fields should reflect the current status of a constituent's consent. The constituent's Journal can be used to track historical consent. Additionally, though perhaps not required for compliance with existing privacy laws, you may wish to collect further preferences from constituents, such as specific communication pieces they want to receive, frequency of communication, or preferred channel.

The consent and communication preferences can then be used in eTapestry queries to select which constituents to send communications to.