Link Tracking Options

When you send advanced mass email, you can track which constituents click your links and how many times they click links, so that you can learn what is the most interesting to them. You can track any website URL that you enter into a communication template.

Note: Links to email addresses and anchors are not tracked. Links are only tracked when the recipient clicks from the email. If the recipient adds the link to his bookmarks or favorites or opens the URL from some other source, the click is not tracked. Links in basic mass emails are not tracked.

If an email template includes multiple links to the same URL, the tracking is consolidated as if it were one link for the delivery report.

Tip: To determine your click through rate (CTR) divide the number of clicks by the number of emails you sent.

When you insert or edit a link into a communication template, you can set link tracking options under Advanced Mass Email Properties. By default, all website links are tracked, however, you can select Don't track it if you do not care about the link's click through rate.

In the Link Name field, enter a name for the link to appear on your delivery report. For example, you may want the delivery report to show "Event Registration Page" instead of "http://...". The link names does not appear in the email itself and the recipient will not see the link name. If you do not enter a link name, the eTapestry automatically enters a link name based on the URL.