Gifts Received

To quickly identify spikes or slumps in donor engagement and gauge current appeals and fundraising efforts, you can view key statistics of giving under Development Overview, Gifts received from Analysis, Dashboards.

Tip: By default, these statistics include giving from the past seven calendar days. To analyze gifts from another date range or related to specific campaigns, funds, or appeals, use the filters under Giving. For more information, see Giving Analysis Filters.

With the Revenue received amount, you can view how much your organization raised, based on the filters.

With the Gifts total, you can view how many gifts came into your organization, based on the filters.

With the Average gift amount, you can view the average amount received from a single gift, based on the filters.

With the Total past due amount, you can view how much you expect from all overdue pledge installments and other commitments, based on the filters.

To help recover from a slump, such as during the summer when donors vacation and tighten their budgets, follow these best practices.

If giving starts to slump, it may indicate a need for a new appeal or fundraising effort to engage donors. However, if you recently solicited for donations, analyze those efforts to determine why they didn't resonate — such as impersonal or too infrequent interactions or a perceived lack of sincerity — and learn from those mistakes.

To help promote your mission and drive traffic to your website and donation forms, increase your presence online and in social media such as Facebook and Twitter.

To help increase online giving, make sure your website is mobile-friendly, carries your organization's brand, and contains strong imagery that supports why donors should give. Include a clear call to action— such as an prominent Donate now! button to your donation form — and enable donors to show their support with suggested gift amounts and recurring giving.

Tip: For accurate giving analysis, be sure to commit any online donations from other applications such as everydayhero or Luminate Online to their constituents in the database view.