Some donors may choose to give anonymously — such as through a private foundation or upon request — for many reasons, including:
To keep their wealth profile modest and avoid solicitations from other organizations.
To support deeply-held religious or controversial causes without public scrutiny.
To focus the limelight on your organization's mission rather than their donation.
For accurate tax records, we recommend you track a constituent's anonymous gifts as you do their public giving. However, for positive relationships with constituents, you should mark any anonymous donors or gifts to help ensure their anonymity.
If a donor gives specific gifts to your organization anonymously, such as only those to certain campaigns, select Gift is anonymous on the Miscellaneous tab of the gift's record in the database view.
To help respect a donor's wishes, you can identify in the web view when a gift was given anonymously.
On the gift's record, Anonymous appears at the top.
In a gift list, 'Anonymous' appears under the donor's name in the Constituent column.
In an exported gift list, the Is anonymous column indicates whether a gift is given anonymously.
If a donor requests to always give to your organization anonymously, select Mark as, Gives anonymously on their record. When you mark a constituent as an anonymous donor:
Gives anonymously appears at the top of their record in the web view.
Gift is anonymous is automatically selected when you add their gifts in the database view.
To remove the Gives anonymously status from a constituent, such as if you marked them in error, select Mark as, Does not give anonymously on their constituent record.