Campaigns and Funds Best Practices

While campaigns and funds are similar, we recommend you use them appropriately to help drive your fundraising efforts and accurately gauge their effectiveness.

  • Campaigns are your overall fundraising efforts or initiatives, such as operating expenses, a new building, or an endowment. For detailed information, see Campaigns.

  • Funds — which represent the donor's intent for how you should use a gift — can help direct gifts toward specific campaigns. For example, a capital campaign for a new building may use separate funds for its furniture, structure, and landscaping. For detailed information, see Funds.

Tip: Confused? Think of your fundraising effort as a freeway that your gifts travel along. The campaign is the end destination, and funds segregate the traffic to manage its flow like carpool and truck lanes.

To help your campaigns and funds succeed, consider these best practices.

Tip: For more best practices, strike up a conversation in the Community or search for fundraising classes in Training Central.