Demographics Analysis for Campaigns, Funds, or Appeals

To quickly gauge which types of supporters are engaged and contribute the most to your success, analyze the giving toward your fundraising efforts — overall, or for specific campaigns, funds, or appeals — by their donors' age groups and genders.

Tip: With the Revenue type filter, you can choose whether to analyze revenue received through cash-in-hand giving or committed through pledges and matching gifts. For more information, see Revenue and Recognition.

Tip: To view a list of gifts included in the number-crunching, select the total or metric. For further analysis, select Create list to open the list in Lists, where you can apply additional filters, choose columns, and save for future reuse. For more information, see Lists.

Tip: For details about a campaign, fund, or appeal, select its description to open its record. For more information, see Campaign Records, Fund Records, or Appeal Records.

For suggestions on how to engage other age groups, see Demographics Best Practices.

Tip: For accurate demographics analysis, track each constituent's age and gender on their record. For more information, see Summary.